Bengaluru, India –
At just 22, Nandan Renukappa has turned a simple weekend cart into Untamed Streetwear, captivating the city’s youth with bold designs and an unconventional business model. What began as a humble mobile stall on Church Street, inspired by an ice cream cart, has grown into a thriving venture selling around 60 pieces each weekend and generating ₹3–4 lakh monthly.
Beyond numbers, Nandan’s philosophy sets him apart. By connecting directly with customers, hosting pop-ups, and designing in-house, he has built a community of loyal fans, turning casual passersby into brand advocates.
Industry experts praise his approach as a new-age entrepreneurial mindset: starting small, experimenting fearlessly, and building organically. Untamed Streetwear may have begun on wheels, but it is steadily redefining Bengaluru’s streetwear scene, proving that sometimes the streets themselves are the best incubators for innovation.
